The "Talent Show" Of China In The Mass Culture Background

In recent years, talent show is a very hot entertainment program on the screen. It's very popular in public for its outstanding low-cost and the extensive public participation feature on screen media under the commercial operation conditions. However, the over reproduced trend induced an inevitable vulgarization tendency which aroused modern questioning and criticism from the public.The occurrences of any phenomena are closely related with their cultural background. The appearance of "talent show" is a symbol of the present culture and public entertainment prevalence. In the spring tide of market economy, public demand has become the fundamental direction of economic development. Therefore, an objective and tolerant attitude was required to the contemporary screen cultural phenomenon.This paper is going to discuss the rationality and necessity of "Talent Show" from the view point of mass culture. In the first part of this paper the present situation of "Talent Show" in China and its definition and characteristics were profoundly described. In the second part the reasons for the emergence of this program was analysed focused on its cultural background: the tendency and effect of the popular culture in globalization, recognition in the socio-cultural context and relative charts. The third part of this paper contains cultural analysis of the prevalence of "Talent Show", and the positive and negative entertainment factors in this program, the relationship between TV culture and its prevalence, and some advice to this program. In the last, a prediction of the future development prospect of "Talent Show" was made under the popular culture background.