| The development of traditional publishing industry is now facing a serious bottleneck. It has the problems of the slow growth, overmuch links, and excessive consumption of resources. With the promotion and popularization of smart phones,4G communication technology, WIFI promotion and popularization, people are relying on mobile Internet applications on mobile phones more and more. Mobile phone reading is developing fast. Mobile phone reading application satisfies people’s need to use pieces of time to read and needs has become a major mobile phone reading manner.The research on mobile phone reading at home and abroad is mostly about mobile phone reading development model and quantitative research is less. This part of the very few studies are mostly about user behaviors and influencing factors of paying and adopting. Research on the satisfaction of mobile phone reading application is less. Satisfaction models are often used in the research on traditional products, services and their related fields. The empirical study of satisfaction influencing factors with mobile Internet is very rare and there is almost no literature. This paper is a groundbreaking research in this field.In this paper, based the conclusion of the existing satisfaction theory and the actual characteristics of mobile phone reading application, we do study on the satisfaction influencing factors of mobile phone reading application by questionnaire and propose appropriate framework and assumptions. Through the data analyzing of320valid samples, we get the conclusion that mobile phones reading application’s usability, reading contents, economy, responsiveness, basic performance and personalization features are the six factors which will positively affect user satisfaction of mobile phone reading applications. Based on the results of this study, this paper provides suggestions for the development of mobile phone reading applications and gives reference to help the industry develop faster and better. |
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