Mobile Phone, Books Publishing Industry's Mobile Accelerator

Facing read rate's descending in successive years, books sift it self's noble pound infernally, and marry down mass media in whole line. While, Chinese book-publishing industry is accelerating reform. It pay close attention to how to embody profession's value and create industry's economic benefit through self's reasonable media acts in different surroundings.In digital information age, as the carrier of the widest coverage for digital information, the mobile phone will become more favorable media while it is accelerating "3G" course. During the course of how to interact mobile phone, Chinese book industry has already starting successfully.So, the author looks on the book industry as origin, regards the mobile phone as a kind of channel, platform and huge information resource pool. On these bases, in order to develop successfully, book industry must take advantage of mobile phone usefulness.The paper consists of 6 parts:The first as prelude put forward the study background, presumption, study value, related references, and study methods.The second describes the media features and problems in each development of the book and the mobile phone, in the vision of media trait's analysis. Finally, the author draw a conclusion interaction of book and mobile phone is possible and feasible.The third points to the way of book industry's draw into mobile phone in its content building. The author defines mobile phone book and book's mobile phone edition, and show them how to increase traditional book industry's benefit.The fourth displays mobile phone marketing in book industry and describes the superiority of mobile phone medium, from marketing angel.The fifth gives the analysis on the influence mobile phone play on the books industry.The last part as the conclusion that the problem in the course of books industry using mobile phone has been existing, but the future will fine!...