Research On The Chinese Reality Shows Of Singing From The Perspective Of Consumerism

As a reality show of singing,"Super Girl" marked Chinese TV programs into the era of consumerism:a variety of television programs were tested on the explosive growth in the quantity and forms, and how to stimulate the audience’s desire to watch became the most important issue. In order to answer this question, the article choose the reality show of singing as the research object for its special significance for the development of Chinese TV, on the basis of combing its development process,and morphological characteristics, to conduct research on such programs according to the special operational logic of cultural goods in consumerism era (two sides of " personalized performance "and" standardized production").At first, this paper analyzes the different techniques to create "personalized" and "difference" in two development boom of the reality show of singing:the first boom emphasize the character of program participants, the second boom emphasis on individuality of the program, but their purpose are stimulate new consumption desires, and to create or expand the new consumer markets. Secondly, the paper analysis the standardized production process of the reality show of singing, it mainly through the detailed requirements of the participants, program competition system and production methods to achieve. It also points out that individual performance and standardized production of these two seemingly contradictory characteristics is combined with the reality show of singing form, and these two characteristics is the two sides of mass culture attribute of the reality show of singing. At the end of each chapter, the paper also analyzes their positive and negative impacts respectively. Finally, aiming at the problems that arise in the process of development of the reality show of singing, the author put forward some suggestions on the healthy development of the Chinese reality show of singing from the perspective of consumerism.