The Research On Current Situation And Development Strategy Of Community News Report On Metropolis Daily

With the change of modern living environment and the development of emergingcommunity, under the proximity concept and the " three principles of adherence"policy, metropolis daily extend reported vision to city community gradually. Atpresent, community news edition has been fixed on metropolis daily. Thedevelopment of the community news scale has been expanded. The community newsis a news happened in a certain scale relatively concentrated area of life, settingordinary citizens and their living environment as the object of reports, reflectting theresidents between neighbors, living conditions and customs, people face as the maincontent of the news form. At present, the metropolis daily news on the one hand,focus on community residents’ living environment, on the other hand also payattention to reflect the community construction, take on the media to communicate incommunity construction responsibility; In the report, the metropolis daily communitynews often use imitation appellation reflectting the relatively strong localcharacteristics.It will be advantageous to the psychological distance between closer toreaders and news. But metropolis daily still have some problems on the content,discourse and Reported methods. By geographical conditions, the audienceorientation and the influence of the human resources, On the content point of view,community news on metropolis daily has the tendency of trivial、mechanical andboring;Performance in discourse, community news on metropolis daily often lackdirect voice, guidance, the discourse structure of property and residents imbalance; Inthe report form, the community news on metropolis daily lack of images andinteractive channells.Vivid and interactive remains to be improved.As a special concern for community news form, under the background of buildinga harmonious community, Metropolis daily news community should take the initiativeto shoulder social responsibility in order to promote community construction andimprovement of residents living environment as the goal. At present, we should graspthe advantages, to overcome the deficiency.On the basis of audience demand oriented,We Should put award positive and healthy development strategy. On the content, themetropolis daily community news reports should jump out SuoSuiHua circles, paymore attention to universal community affairs; pay more attention to governmentaffairs to provides the basis premise participatting in the activities of government affairs; We should still according to the audience demand, strengthening the attentionto the rural community construction, for urban residents to understand the ruralconstruction situation. As a community affairs report and discussion platform,community news on metropolis daily should pay attention to the power of discourseto guide, aiming at the existing problem of the community generally, residents shouldbe given to discuss and comment platform, to promote cultivating community affairs;For some incidents involving moral life, the community news must strengthen thesocialist core values guide, to strengthen the direct voice of residents values; Newscoverage of the opposite sex, metropolis daily community should based on theprinciple of objective and fair, equal explanation for involved parties rights, seekingindependence from the events of the third party the voice of the body, avoidcommunication produce group.For the problem of boring form, metropolitan newspapers should activecommunity news genre, strengthen the use of visual means such as pictures, diagramsand charts, increase the vitality of the community news and readability; set upinteractive column, strengthening links with the community residents and contacts.Onthe root cause, as a foothold in the community, to serve the residents of the newsreports, metropolis daily community must adhere to the good news idea,for example,starting from the service, give residents and the way to solve the problem; Facing thenew problems in the community and disputes, metropolis daily community newsshould be in a constructive perspective on problems, aimed at to residents’ questionsand provide positive solutions.Finally, the metropolis daily community news should also foster a soundprofessional team. Community reporter team should strengthen the knowledge ofcommunity affairs、related policies and the communication between communitiesreporter; build community contact and deepen interview style,improving themetropolis daily news service in community promote、community construction andenhancing readers sticky ultimately.