| WeChat public platform is tencent company in August 2012 to government, media, celebrities, enterprises and other institutions to launch the application platform with open information push service. Since it is based on WeChat birth of a new business, since it is officially launched, has aroused widespread social attention. At that time many traditional media, the enterprise organization and application to WeChat public platform, in the hope of using WeChat large user base and a strong appeal for more attention.As a typical representative of the traditional media, Metropolis Daily WeChat public platform quite attract society attention. After the analysis of statistics which on the 30 typical metropolis daily over a mounth, the present stage metropolis daily WeChat public platform operation has the following characteristics: the push time is relatively concentrated, keep a appropriate frequency and push content of social news, ignore multimedia method, the original page utilization a "spindle" distribution, pays attention to the interaction with the audience. From these characteristics,on the one hand, we can see the current development situation of the metropolis daily platforms, on the other hand, we can also summarizestrategy of development of metropolis daily so that make the metropolis daily use their wechat public platform more reasonable and diversified.As a 24 hours online, send and receive real-time information "the high viscosity" social tools, wechat created an information interactive new experience. wechat public platform has become a touchstone for the metropolis daily to set foot in the field of new media. How to make metropolis daily know more aboutwechat public platform and according to the current situation of development adjust the development strategy for the metropolis daily wechat public platform of the future is the public discussion and analysis of the problem. |
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