| TV variety entertainment program is one of the most popular television programtypes. With the mass media entertainment unction have been reinforced, varietyentertainment value of television has become increasingly prominent. At the sametime bring audio-visual aesthetic enjoyment to the audience, but also tomeet the needs of the entertainment to relax, play an important role in thedevelopment of television.Xinjiang TV station after40years of development, Xinjiang TV has become themain media in Xinjiang, adhere to the correct direction of public opinion, pragmatic,innovative, respond to challenges， better play the role of news public opinionmouthpiece and promote cultural communication influence.entertainmentprogram entertaining function, enrich the spiritual life of the audience. The initialdevelopment of Xinjiang TV entertainment program later, the road twists and turns, indifferent stages of development show unique characteristics. Combined with thecharacteristics of the current situation in Xinjiang entertainment television varietyentertainment to analyze, to show the existence of homogeneity, the lack of awarenessof issues such as innovation, explore coping strategies and development trend ofprospects in the New Era, in order to work on television programs from to reference.Xinjiang TV entertainment program should find a new starting point in theaccumulation of content through differentiated brand positioning and advancinginnovation， Mining local， Ethnic cultural resources， Outstanding televisionentertainment programs of national characteristics，Strengthen the program’s brandvalue, so as to enhance the Xinjiang TV entertainment program culture, promote itssustainable and stable development. |
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