Study On Differentia Development Strategy Of Chinese Television Entertainment Program

A look at the development of Chinese TV, the television entertainment program has become one of the most popular program types except news program. As the television entertainment has amusement function and potential economic value, its sound development has irreplaceable existence value and important significance. From the original type of variety stage show to the most popular reality show, Chinese television entertainment program has meet some difficulties, trend of unification and vulgarity have become the most terrible ones which interfere with the development of Chinese TV media. Constantly search for the healthy development of television entertainment is required by circumstances. The differentia development strategy is introduced based the situation, which is not only an effective way to make media product increase competitive and innovation strength, but also an effective solution to solve the trend of unification and vulgarity of Chinese television entertainment program. To make television entertainment program carry out the differentia development strategy, we should consider the four effective ways which are exact audience differentiation positioning, original program narrative mode, professional television presenter and high quality program content to embody the innovative program form and rich content."China’s Got Talent", comes from the Europe and the United States reality show "Britain’s Got Talent ",which is produced based on the social transformation of China and the need for Chinese audience, has being a successful example of TV entertainment program localization. The production depends on the topic of "dream" and the demand of audience, which shows differentia development strategy by target audience, narrative mode, the judge comments, player characters, host style and program content, in addition it shows humanistic care and correct value guidance which are neglected in other television entertainment program and has demonstrated how to develop by differentia development strategy. Based on the Chinese social background and cultural features, the thesis will bring the realistic background and research significance of differentia development strategy of television entertainment program through the analysis of the whole development of Chinese television entertainment program. After the analysis of the differentiation characteristics of "China’s Got Talent", the thesis try to find out an effective way of differentia development strategy of Chinese television entertainment program.