On Aesthetic Acceptance And The Language Arts Of TV Presenter

From the perspective of aesthetic acceptance, the paper probes into theactivity of the audience’s creative aesthetic acceptance of the TV presenter’s languagearts. With the influence of global informationization, the demands of audiences aregrowing rapidly. Under the pressure of audience rating, it seems that everything iscontrolled by the remote control in the audiences’ hands, and the status of the audienceis constantly ranking higher. The aesthetic demands of the TV presenter’s language varyfrom the different audiences or the different demands of audiences. The language arts ofTV presenter, therefore, come into a new multi-level and diverse setup of expression.Among the TV presenter, hosting events (language expressing) and the audiences,the audiences’ role are not a passive receiver anymore. On the contrary, only through theparticipation of the audiences, can the process of hosting go into a continuous changingexperience. Since audiences’ acceptation contains factors of aesthetics, every singleacceptation is an aesthetic activity of interactive communication, evaluation andappreciation. Then numerous acceptations are linked up into a whole process ofacceptation.Through the elaboration of the TV presenter’s language arts from the perspectiveof audience’s cognition, with the practice Combined, the paper explores the audience’saesthetic process of accepting the TV presenter’s language arts (the primary,intermediate and advanced three stages) and the aesthetic characteristics (clear hearing,understanding and aesthetics). Finally, suggestions are made on how the audiencesaccept the presenter’s esthetic orientation, reaching a higher aesthetic realm.Study on aesthetic acceptance and the language arts of TV presenter not only helpthe audience have emotional resonance by participating in the activities in a higher levelaesthetic pursuit, but also help the TV presenters improve their creation of language arts.Even it is significant for the education of the hosting arts and development of TVprograms.