Construction Of Campus Culture Research Under New Media Environment

As time goes by, new media has become an important carrier of culturaltransmission in the college, it will play a role in the construction of campusculture? How should we understand and use new media? How to build a campusculture of the new media age? In this paper, the review has some new mediaresearch based on the framework of this study explored the issues andchallenges faced by the new media in the construction of campus culture anduniversities in the era of new media, as well as for new media as the carrier paththinking of building a harmonious campus culture. The articles include thefollowing sections:The first part is an introduction. First the background, and new media andits impact on the construction of campus culture research literature are reviewed.Overview of the second part of the new media environment, theconstruction of campus culture. In this section first describes what is new media,a general description of the campus Students used several typical forms of media,and on this basis, summed up the characteristics of new media; followed by the contents of the construction of campus culture, functions, objectives andprinciples, the construction of campus culture theoretical basis to do a briefoverview. This section mainly through a brief introduction on the concept of theformation of a basic understanding of new media and the construction of campusculture.The third, fourth, five parts of this thesis focus.The third part describes the role played by new media in the construction ofcampus culture and status. The impact of the situation from a practical point ofview, new media effect for the construction of campus culture are mainly threekinds of orientation, education, interaction; in terms of new media on the impactof the construction of campus culture, new media compete on the ideologicalinitiative processing of information of public opinion and values to guide theimpact of a huge and important positions of the parties competing interests.Part IV describes the construction of campus culture in the new media erastatus quo and the issues and challenges facing the new media, freedom ofinformation dissemination, and increased the difficulty of campus orientation of public opinion; virtual sex is apt to cause the students’ psychological crisis, acrisis of confidence and personality disorder; reliance on new media makes thedegradation of university students to think independently and ability to learn;The fifth part is on the path of socialist core values to lead the constructionof campus culture in the New Media Perspective. Four steps, first of all befamiliar with new media, to create a new media environment; The second is touse new media to guide public opinion, communication, to create a healthyschool spirit culture; to build an excellent quality of the college faculty; newmedia as a carrier to enhance the promotion of guidelines for construction ofcampus culture to socialist core value system.