Study On Image Of Reporters In The Sketch Comedies Of CCTV Spring Festival Gala

Reporters is a communicator of news and information,is the tie and bridge between news fact and the public.Since the new period, the media into the transition period in our country,the social image and social statusof media and reporters been changed in the process of marketization.On the one hand,adverse events often occur in the press;on the other hand, under the function of various factors, decreased social status of the reporter has been the fact that no doubt.And at the same time, reporters as a group is favoured by many art creators, in the mass cultural products,how about reporters’ image, how do these mass culture products represent the reporters’ image, why would such representation, etc., these have become a problem to discuss and study.This paper mainly uses the method of content analysis and narrative analysis, from1983to2013successive presented during the Spring Festival gala sketch out the reporters’ image as the research object, select7sketches that contains reporters’ image as research samples, through content analysis of samples for the classification. On this basis, disscussed the reporters’ image of the7galas, and summarized the tendency in the Spring Festival gala sketch presenting the reporters’ image; Finally, combining with the present social background and the media environment, interpret the deep reasons of the Spring Festival gala sketch present the reporters’ image to the readers.