Culture Analysis And Development Thinking Of CCTV Spring Festival Gala Evening

The same with setting off firecrackers,visiting and greeting, Spring Festival Gala Evening has become essential to Chinese all over the world in new year. It wins the top in the performance, revenue, audience and length of the world variety programmes. Spring Festival Gala Evening becomes the world longest evening party, the world most variety party and the most actress party. Moreover, Spring Festival Gala Evening always creates a top attention during the procedure every year. As a result, it should be the focus for researchers in the TV programme, whatever the program itself, or the culture significance.The key topic of the study is Spring Festival Gala Evening reflects the core values of Chinese culture. Furthermore, combined with the tv program development, give some constructive suggestion. The project can be divided into three parts.The first part introduces the development, creative process and characteristic of Spring Festival Gala Evening,which including chapter 1 to chapter 3. The second part explains the culture meaning of Spring Festival Gala Evening, which from the concept of harmony, adaptability and unity. The third part emphasizes on the communication effect of Spring Festival Gala Evening. The author gets conclusion on the basis of revenue analysis and satisfactory investigation on Spring Festival Gala Evening. Then the author tries to propose suggestion on Spring Festival Gala Evening.