Ups And Downs And Metamorphosis: Revised The Oriental Horizon For20Years

On May1st,2013,a symbol of the Chinese television "aircraft carrier" ace column"Oriental horizon" has been fully passed for20years. The great TV news still exists inCCTV news channel, but is has experienced up and down through20years of history. Thehistory of "Oriental horizon" is a history of revision. Based on the six times revisions of"Oriental horizon" in the past20years as the research object. Through the change ofcolumn section, the host turn, columns of time and space of migration and other columnsconstitute elements of analysis, the thesis aims to explore the necessity of revision6timesbehind and effect factors. All aspects of the role force behind reflects the redesign, whichmay reflect in20years China’s economy, society, media and audience all aspects of theaesthetic development and change. At the same time, through the "Oriental horizon", itreflects some real problems right behind the changes，revised its own profit and loss，TVprogram revealed throughout the course of the revision and the complicated relationshipbetween channel system. whether it’s the right spirit for CCTV’s sacrifice for open newschannel overall strategy "Oriental horizon" original brand value. Though channel systeminstead of the column system is the trend of The Times, however, whether we must to loseanother section of the original personality and abilities. Today’s TV program channelsystem is in accordance with the law of development, which meets the TV program fortelevision viewers. Whether meet the TV program for television viewers. Today’s newmedia is becoming more and more developed. In the review of "Oriental horizon" revisionyesterday may give us some thinking and enlightenment.