| CCTV News Channel were trial-broadcast on May 1st 2003, and formally broadcast around the world on July 1st.Established since 8 years ago, CCTV News Channel determined to forge ahead, provided audience an abundance of news information service as well as brand programs which be loved by the masses.Since its beginnings, CCTV News Channel carried on 6 times revisions, adjusted the whole channel system and each program to meet the latest requirements asked by the audience about the production of news program, news content and program effect. Not simply add or dismiss programs, every revisions has its own goals, significances and audience response.Based on the previous studies of CCTV News Channel,this paper had briefly introduced the first 5 revisions and systematically introduced the background, host team, program timetable and screen effect of the 6th revision.This paper presented the feature of the 6th revision mainly from the perspective of 4 Hourly News Program (Morning News, Noontime News,24 Hours and News Network). With the sample of the news in Nov.2009 of the 4 programs, this paper get the ratio of soft/hard news and national/world news by different sampling, analyzed the 6th revision in details by means of picture,form as well as word.Based on deep research of the 6th revision of CCTV News channel, this paper analysed the effect from the mass communication's point of view, discussed the direct and indirect significance of the revision and compared CCTV News channel with world-renowned media BBC,CNN, therefore reached a reasonable conclusion of the inadequacies of this revision and improvement recommendations of News channel. |
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