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Path Of The Development Of China Green Publishing

Posted on:2015-02-05Degree:MasterType:Thesis
Country:ChinaCandidate:Z CengFull Text:PDF
GTID:2268330428479447Subject:Communication
Abstract/Summary:PDF Full Text Request
Recently, green publishing are frequent in newspapers,magazines, Internet and other media on the front page as a trendy academic vocabulary, all kinds of publishing industry experts have elaborated their own understanding and interpretation of the essence green publication. Most explanations are only interpret from eco-friendly dimensions:the entire path of the traditional publishing industry, publishing serious damage to the natural environment and sustainable development, hindering the sustainable development of the publishing industry. The limitations of the traditional publishing industry’s own difficulties hindered the development of the industrial chain from innovation, along with the rapid development of science and technology, digital publishing has become part of the green publishing, and even become all possible.This article will re-sort the existing green publishing define, integrate extract precise nature of meaning, the depth to explore the development of digital publishing track.Publishing industry as a carrier of cultural heritage,it is age-old. Green published as a green spread of an important form, indeed slightly younger.Social and cultural development and advancement, has moved from simple material needs to rise to the spiritual needs of the poor, and the green spread as a rising star everywhere in Communication Studies show it is more extensive in scope. Essential connotation of green spread of the human spirit is to maintain culture, the pace of human communication activities towards sustainable development forward. This paper is committed to study the nature of the definition and implementation of green publishing significance in the publishing industry, the combination of the actual path of today’s publishing industry, combined with the analysis of the spread of knowledge of green strive path from multiple dimensions to study the development of China’s green publishing, thus rendering the current actual development of China’s publishing industry with many problems, and then fully explore green publishing industry in China’s sustainable development path.
Keywords/Search Tags:Green publishing, Traditional publishing, Digital publishing
PDF Full Text Request
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