Reformation And Innovation Of The News’ Operation Model

In recent years, with the development of the Internet and the innovation of technology, the press has get into a very severe situation. The media’s survival and development has become more and more difficult owning to the loss of audience, the shortage of funds, and the competition between industry. The global news media are facing the same problem of operation pattern innovation.Development of the press in the future must seek a breakthrough and innovation, but not fixed on an established model. The araise of crowdfunding news has brought both inspiration and impact to the traditional mode of the media, but it also opened up a new way for the press’s future development.This article take the innovation of the news’ operation model into study with the key point of crowdfunding news, and analysis three major changes that crowdfunding news brought to today’s journalism. Firstly, it has broke though the traditional mode of news report. Secondly, it brought a revolution to the media business model. Thirdly, it changed the relationship between media and audience.The emergence of crowdfunding news has brought great changes to the development of China’s journalism, but it still faced many problems in its future’s process of development. The study in this paper is based on domestic and international theoretical researches, and analyzes three problems that appeared in China’s crowdfunfing news’ development:over-dependence on media figure’s "halo effect", disordered financial management, and the single operating approach. Several rationalization proposals point at the development of crowdfunding news are also put forward in this paper combined with the actual situation of our country. Primarily, seek the cooperation with the media, make full use of both crowdfunding platform and media’s advantage to establish relationship of mutual cooperation and explore a win-win development road. Secondly, perfection of financial management mechanism could not only avoid the the capital source and use problems and standardize the behavior of the project sponsors, but also could give audience a better experience during their participation in the whole crowdfunding news programs, and then play a real role of participant and policymaker. Finally, a perfect operation system is to be established. We should take advantages of crowdfunding platform, audience and media to coordinate development and connect them as a whole. Eventually a comparatively perfect operation system would be formed to promoted steady development of crowdfunding news.