Study On The Innovation Of Crowdfunding Journalism To News Production

With the development of Internet technology, The news industry is facing the challenge of the decline of advertisment 、 the loss of audience 、 intensified competition and so on.Traditional news production needs to explore a new dvelopment model in the digital challenges. Crowdfunding journalism as a new model of news production which bilinds the field of information dissemination with the crowdfunding model, Not only innovating the traditional news production patterns, but also introducing new blood for for the news’ production in the future. The Crowdfunding journalism production model originated in the US and be popular in the world rapidly, and at present in China it is stay at its initial development. This study researches its development mainly from the following aspects : the concept of crowdfunding journalism and the reasons of its development、exploring its current problems during the development and then puting forward strategies for its future development and so on.Firstly, through researching the basic operation and development situation of the crowdfunding journalism, inducing the reasons for the development are as follows: mainly duing to the prevalence of crowdfunding model、the development of the social media、the public’demand for high-quality news and so on. Secondly, the paper adopts the perspective of news production, combining with the typical cases of domestic and foreign news crowdfunding site. on one hand, exploring crowdfunding journalism innovates the traditional mode of production on the aspects as follows: the system of news production﹑the relationship between the communicator and the audience﹑journalism and news production﹑media management mode﹑news topics and so on. on the other hand, the paper combines with literature research method and compares the typical Cases of the crowfunding site, and then summarizes the reasons for the problems encountered of crowdfunding journalism currently, mainly due to theses aspects as the following that it is difficult to guarantee the quality of journalism, it is not easy to ensure the complete capital chain, the concept of crowdfunding is not widely recognized by the public and the lack of effective policy guidance and other aspects.Finally, on the basis of the above. The paper aims at the problems 0f crowdfunding journalism and put forward feasible suggestions for its future development.Not only it is necessary to pay more attention to standard its operation and build a reasonable business model,it is also need to make attractive content.At the same time, It also necessary to attach importance to the cooperation with third-party platforms and traditional media to expand the influence of the crowdfunding journalism and achieves all-win. And expecting the crowdfunding journalism can have a more stable development in our country and provides reference for the integration and development of current news production.