The Research On The Publishing Communication Of Yang Hongying’ Children’s Books

Success is difficult to copy. Each best-seller is difficult to imitate. But Yang HongYing has broken this regular pattern under the chance of success and the timeliness of the best-seller. From her first campus novel "Girl’s Diary" to the "singing cat", during the13years’time, Yang HongYing always has appeared in "The domestic children’s best-seller list", which had said it was a strange phenomenon. A children’s book author actually caused the sustained attention of the entire children’s literature and children’s books publishing market. And as a phenomenon, she and her books cause a lot of specialist’s analysis. So we can said that this is the unique phenomenon in our country’s children publishing.In china, Yang Hongying is very representative in the original field of children’s literature. The creation of high-yield model in her creative, with successful marketing management, have become a unique phenomenon in our country. In order to discuss the communication laws of Yang Hongying’s books. My analysis is from the vertical and horizontal angles. In horizontal angles, I will use the theory of communication to analysis the factors which affect Yang Hongying’s published books. In vertical angles, I will explore Yang Hongying children’s book present situation and problems. Finally, I should use communication laws to promote the dissemination of children’s book publishing market, then utilize reasonable and effective strategy to provide reference for the healthy development of Chinese children’s publishing.The article is divided into five chapters. The first chapter is an introduction, mainly describes the background of this study, the significance of research, the research state, existing problems, research objectives, contents and so on. The second chapter summarizes the present situation of Yang Hongying’s communication model in her books, and take <<naughty boy-Ma Xiaotiao>> for example to give a detailed interpretation of Yang Hongying books’publishing model. In the third chapter, explore the five elements theories, the communicators, dissemination of content, media, audiences and communication channels, to analyze the various factors on Yang Hongying’s books. The fourth chapter, based on the critically perspective, summarize the main problems behind the children publishing. Finally, based on the laws of the book spread, I propose the strategy of publication:emphasis on the content of children’s books, strengthen the international spread of the original children’s books, build our own brand and achieve the stereoscopic operations.