| China's material and cultural heritage is the gift of history to the sons and daughters of China,which bears the brilliant ancient civilization of our country,and it records the track of our ancestors.The Chinese architectures,cultural relics,and cultural sites selected in the World Heritage List are of considerable significance to all humans.Furthermore,these can be regarded as the best of the global cultural heritage.As the sound of national protection and development of cultural heritage is rising day by day,some excellent children's books of Chinese material and cultural heritage have emerged.Based on the theoretical knowledge of publishing,this paper studies the publishing characteristics of Chinese material and cultural heritage children's books published in China from 2015 to 2019.Through this study,we can learn about the publishing situation of children's books on China's material and cultural heritage in the past five years.The analysis of relevant data shows significant differences between this kind of children's books and other children's books in press,content,presentation,editing team,and communication effect.Furthermore,we try to explore new ideas for subsequent publication of this kind of children's books.From January of 2015 to December of 2019,there were 139 children's books on 41 material cultural heritages.At the time of publications,the number of these children's books showed a fluctuating upward trend.In terms of subject selection,there were many children's books on material and cultural heritages such as the Forbidden City,the Great Wall,and the Silk Road.However,there were few children's books about Ming and Qing Imperial Mausoleums,Xidi and Hongcun(Ancient Villages in South Anhui),The Capital Cities and Tombs of the Ancient Koguryo Kingdom,Site of Xanadu,The Zuojiang River Huashan Pictographs.In the past five years,there were many children's books on tangible cultural heritage.It includes children's science books,children's literature,children's picture books,and a small number of comic books,games books,and children's English.The main press of children's books shows the extensive participation of children's publishers,and other influential comprehensive Publishing companies and Professional Publishing companies actively participate in this activity.There are many excellent three-dimensional books,bilingual books,and series of books in these children's books of material and cultural heritage.In the dissemination effect,this kind of children's book obtained general praise from the publishing industry,the government,and readers.The authors of these children's books are enormous,and some scholars study history,museum science,architecture,archaeology,and well-known children's authors in China.And foreign authors mainly from Japan,South Korea,the United Kingdom,and the United States.In terms of the content arrangement,children's books of the material and cultural heritages integrate various subjects' knowledge,combining historical records with realistic scenes.These attach importance not only to the popularization of historical and cultural knowledge but also to shaping children's views on life.Moreover,these books help children develop patriotism and national pride.In the prospect of publishing,editors should first control duplicate publication and intensify innovation of selecting subjects and examine the publishing activity from the product manager's view.Secondly,at that moment,editors should concern about ruins that are not related to the publishing activities.Furthermore,editors also try to broaden the content of the books.Besides,editors should also enhance the forms of innovation,development of virtual reality books,specialized databases of children's version,audio albums of bilingual books,and users' experience.Editors should adapt to the trend of the virtual,digital,and intelligent promotion of children's books and try to adjust the marketing methods of children's books suitably.However,they should also work against the over-promotion of books.Moreover,editors are supposed to take reasonable and legal measures to promote children's books and make the propagation of children's books scientific,systematic,and efficient. |
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