CCTV Spring Festival Evening Meaning Construction Of The Language Programs

CCTV Spring Festival Evening (here in after referred to as the Spring Festival), an integral part of a New Year as the Chinese New Year’s Eve, has stepped into the thirties.30years of ups and downs, the Spring Festival Evening encountered a bottleneck. The lip-synching, institutional obsolete, shady with corruption issues abound, and the blind pursuit of the gorgeous huge lineup and stick to the traditional program, has also been criticized by most people. In particular, the disadvantages of existing program, mimicry, network scripts, conformity, there is no innovation to bear the brunt of the language class program. This article expect from the characteristics of the text of the Spring Festival Evening language class program, function, communicative attributes, as well as language class program creation, layout structure, theme ideas microscopic macro cultural development of guidance for the Spring Festival Evening continue to innovate in reducing a mockery of the vulnerable groups, the excessive distortion of the image of the media, to keep the traditional North-South cultural and sketch comic relative balance of the program, to make greater efforts to carry forward the national culture.First of all, the article thinks that from1983to2013and the " spring " language programs over the course of the tides, can be divided into embryonic period (1983-1990), a period of vigorous development (1991-2005) and glorious return period (2006-2013). Thirty years of development, formed the expression style with Zhao Benshan as the main body, can be called "Zhao Benshan " the main mode. But it also inevitably lead to " spring " language programs of the narrator narrative content and narrative techniques of single, monotonous, certain deviation significance and image construction language text. Then, the article further analyzes the " symbolic text spring " language programs to create. Try from the language programs of the signifier and the signified, semantic analysis and text characteristics explained. The language class program style except for a few have the national style, local style, style, colorful style, more important is to satire on the ugly phenomenon, social life events, characters. Through metaphor or metonymy which to criticize the reality. It is quite common for the crosstalk and the skit, this is one of the important characteristics of Spring Festival Gala Evening symbolic text creation.Secondly, the paper further explores the " spring " language programs of the media metaphor, image and meaning construction. Through analysis of the " Spring Festival " the language class program content, found that neutral shaping the image of the mass media in half, the negative image is more than double the positive image. These negative images including false news, the reporter quality is low, fawn on foreign powers, advertising, in program form is monotonous, program content single, TV too long, this is in line with Chinese characteristics in the era of products, but also why the audience psychological stereotype.This article from the CCTV Spring Festival "language programs of "media metaphor","North-South cultural imbalance" and "discrimination against vulnerable groups" of these three aspects, analyze the deviation of language programs of meaning. Through analysis of the "Spring Festival" the language class program content, found that neutral shaping the image of the mass media in half, the negative image is more than double the positive image. These negative images including false news, the reporter quality is low, fawn on foreign powers, advertising, program form is monotonous, the program content single, TV too long, this is in line with Chinese characteristics in the era of products, but also why the audience psychological stereotype. The last chapter puts forward some resolution strategies on the CCTV Spring Festival the language class program problem:one is to improve the sketch screenwriter position, do not crash "behind closed doors"; two is to restore the former glory, do not blindly "flatter"; the three is the "ground gas" more excellent works, do not pursue "too highbrow"; three is to increase the southern cultural symbols to create the intensity, not internal "on North light south".