On The Evolution Of CCTV Spring Festival Evening

As the show with the richest variety of Chinese characteristics,CCTV Spring Festival Galahas been an essential part for a big Chinese dinner. During the past32years, the CCTV SpringFestival Gala was welcomed and admired like never ever before by everyone, yet experiencedsome Waterloo defeats as well. However, it is right amongst the applauses and doubts that theGala grows mature, innovating all the way along. Looking back, it’s obvious that the theme ofthe Gala never changes much, but not the creating concept, theshow’s forms, the stage designand the commercial operation, all of which make the veryhistory of the Gala one full ofinnovations and transformations in these four perspectives. Regarding this, starting from thechanges, this thesis aims to dig into the Gala’s transforming path and morphologicalcharacteristics of different periods, based on which to dig out the real reason and significance ofthese changes, soas to form a clear and complete understanding of the developing of the Gala.And finally and hopefully, it can provide an example from which future variety shows couldlearn something valuable.Five chapters are contained in this thesis. The first chapter mainly explain and summarizetraces on the development of CCTV Spring Festival Gala. The second chapter, we explainchanges of idea from national consciousness, emotional transmission and humanistic care. Thethird chapter is the focus of this article. We analysis those changes from programme selectionand programme form. The fourth chapter, we explain it from four angles for better understandingstage design and artistic effect. Those angles are the space scenery, lighting and sound, costumesmodeling and interpretation of digital technology. The fifth chapter is focus on the process ofSpring Festival Gala commercial mode of operation. We divided into threestages—non-commercial, highly commercialized and commercialization. From the analysis ofthose changes on creative ideas, program form, stage design and commercial operation, we cansee historical background,ideology and technical factors hidden in every transformation periodby Spring Festival Gala.Finally a conclusion shapes: it is necessary for the Gala to simplify andreturn to itself, to orient around likability, to keep up with the times, to keep innovating, so as tomaintain the leading role in the future.