| The late 1990 s, China’s TV station introduces outdoor reality show form.Such a program has been in our country experienced more than 10 years of development.During this period the emergence of a number such as "into the Shangri-La", "Happy Hero", "Survival Challenge", "Thank God you coming," "distortion meter", "Life First", "overnight visit", "where is the father " and " excellent outdoor reality show run it works brothers " and the like.It thus fully laid the outdoor variety show reality show in the field of status and influence.That it presents a personalized program operating characteristics, and plays a wide range of functional value.However, a closer analysis shows that at present China’s popular outdoor reality show almost invariably cite abroad program mode.Although it promoted the development of outdoor reality show to some extent, but in the process of localization is also facing problems.How it affects not only the effect of localization program quality; and also to the people for ideas, values and aesthetic pursuit of culture activities, etc., it is a must to draw our attention to the problem.Based on this, the article "China outdoor reality show of the new media era of localization research" in the title, in a brief discussion of the definition of outdoor reality show basic types and characteristics of the core, based on the systematic analysis of the Chinese outdoor reality show development status of the program, the localization process, the problems and the specific reasons for these problems.According to the article in the new media environment it is proposed localization strategies Chinese outdoor reality show.It follows several articles following conclusions:Currently,our outdoor reality show have a variety of development characteristics, can be divided into the parent-child outdoor reality show, travel class outdoor reality show, game type outdoor reality show and the military class outdoor reality show four categories.Our outdoor reality show after experiencing a long-term development, has formed a "truth", "plan", "the humor," "fun", "novelty", "the editing process" and "Star show" style characteristics and other aspects.Development of outdoor reality show that is, localization requirements program makers learn from, cited foreign outdoor reality show mode in the process, must be in-depth study of culture, customs, moral thinking, industry and audience characteristics of the object system Based on the criteria pursuant to strengthen the program guests, the program element form, content style, the form of program publicity, programming mode, program mode of transmission as well as the details of the activities of innovative design elements in all aspects of being.This can be divided into "clone" Foreign outdoor reality show mode or work, "adapted" Foreign outdoor reality show mode and "original" reality show mode or outdoor work three levels.Localization of outdoor reality show current developments mainly in strengthening the foreign outdoor reality show model purchases, strengthen the foreign outdoor reality show mode footsteps of enforcement activities as well as the stars and the most characteristic localization process, etc., but in this process but there are difficult for foreign special outdoor reality show ideas localization process, to imitate the program mode footsteps lead to "one-time investment gains and one-time" issue, the domestic market rush sky show imitation and plagiarism lead to "localized form than content localization", excessive pursuit eye effect into the question many "false show" factor as well as our outdoor reality show localization of independent innovation and other aspects of lack of capacity and so on.The main cause of the problem is caused by the above program-makers to localize programming model is facing a huge risk, lack of experience and ability for outdoor reality show mode localization process, the lack of effective copyright protection and the trading mechanism of the program pattern weakening localization of creative enthusiasm and impatience market environment regular producers have no patience creation of localization and more.To solve the above problem, the paper proposes our program makers in outdoor reality show on the localization process must adhere to the outdoor reality show three core characteristics, adapt to China’s culture and target audience needs and constant innovation and the strengthening and new media powerful principles of the joint area.Accordingly, the article from the creative team, program mode selection, program form, the main aspects of program participation, program content, program rules, and independent design and execution, strengthen the outdoor reality show localization processing activities, and it also to establish a system of strict copyright protection program mode, program mode to speed up the development of copyright trading market and establish the relevant program model innovation incentive and support system, etc.It thus can really promote the localization of the growth of outdoor reality show. |
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