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Analysis Of The Cross-strait News Anchor Actual Discourse Right And Influence

Posted on:2013-12-22Degree:MasterType:Thesis
Country:ChinaCandidate:H Z XueFull Text:PDF
GTID:2268330401974448Subject:Radio and Television
Abstract/Summary:PDF Full Text Request
As the media era of rapid development, also drove the TV people gradually leap, in recent years ’anchor’ the word began to spread to various television, also slowly being audience cognition, because of the Hongkong, Taiwan area moderator effects, our China Radio and television news agencies have been a lot of inspiration. Now the mainland universal phenomenon, or anchor engaged in reading notes of the functions, because of this anchor in their own positions and not as its name, actually, under the present situation of anchor were seemingly anchor external, but not from the connotation of the announcer’s essence. Not really be given more power and autonomy, and the regions of Hong Kong and Taiwan news anchor, there is a substantial difference between, the author will from:the media of different operation mechanisms under the anchor initiative difference; Chinese news anchor just as reading notes of confusion; outstanding program by anchor initiative effect of three direction analysis.
Keywords/Search Tags:In cross media operation mechanism, Anchor discourse right, Autonomy, Scriptreading people, Program quality and broadcaster Association
PDF Full Text Request
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