A Study On The Change Of The Discourse Method Of? People's Daily?

The diversification of information channels,the modernization of media technology,the decentralization of communication and other factors lead to the free flow of information and the equivalence of communication subjects.The traditional media centered mass communication model has gradually been replaced,and has become a new mixed communication ecology.As a result,the authority of traditional media has been gradually dispelled,the new public opinion ecology is emerging,and the crisis of mainstream discourse is looming.As a central organ newspaper,people's daily shoulders the political task of publicizing the party's and state's policies.Entering the era of new media,the way of speech report formed by people's daily for a long time has been difficult to adapt to the new media ecological environment and needs to be changed.Therefore,the transformation of people's Daily's discourse mode is a common requirement of the development of the times and its own development.This paper takes the three communication channels of people's daily as the research object,and uses literature analysis,content analysis and case analysis to analyze the research object in depth.People's Daily has carried out many times of paper media revision and communication channel expansion in its 60 years of development process,which is subject to the mutual influence of social changes and discourse mode changes,and these changes are closely related to the social development environment at that time.Similarly,the great changes in the current social environment form a new media environment and put forward new requirements for the discourse mode of the people's daily.This paper analyzes the legal characteristics of the discourse mode of the people's daily from the three directions of the identity of the discourse subject,the characteristics of the discourse subject and the transformation of the relationship between transmission and reception.In the next chapter,the traditional paper media edition of the people's daily and the ordinary online edition of the people's daily are discussed And new media version of the three plate comprehensive analysis to confirm.As the origin of the people's daily,traditional paper media uses content analysis to select three important time periods to analyze the text content,political,economic and cultural context influence,such as topic selection,related subjects,news headlines,etc.The paper media version of the people's daily is trying to promote the integration of official discourse and folk discourse,and innovate the text content and expression to adapt to the society The meeting environment puts forward new demands;people's daily online edition,namely people's daily,is the primary way for party media to expand communication channels and actively integrate into new media.At the initial stage,people's daily was just the "content Porter" of paper media.In the process of continuous development,it gradually found its position and function as an information website to enhance the influence of news websites;new media edition is more recent years? People's daily responds to the initiative of the integration of new and old media.The establishment of the "two micro ends" and the short video social platform is its initiative to cover all age groups.Different communication channels and media carriers lead to different ways of speech expression.Based on paper media,people's daily focuses on three channels of new media to cooperate with each other and improve the communication,influence,guidance and credibility of news reports.In the future,with the coming of 5g era,people's Daily has ushered in an important period of occupying the commanding height of public opinion,and the development of technology is a double-edged sword.Therefore,the article finally puts forward suggestions for the transformation of discourse mode from four aspects of news communication pattern,reporting mode,user experience,profit-making mode combined with VR,AR and other technologies,so as to adapt to the media environment and social environment once again Overlapping.