Communication Studies Competition Audience And Its Demand In China From The Perspective Of Cheerleading

Cheerleading is a unique charm and wide stage emerging sports, the number of audience up to more than1200. The development of a sport is also a process of sports communication, sports is sports important medium of mass communication, just not match for the rapid development of the movement of the "catalyst".This article uses the literature material law, questionnaire investigation, case study method, mathematical statistics and logical analysis, from the perspective of communication studies, combined with the psychology of the2013national cheerleading league the audience for the analysis of the demand and satisfaction of the object of study involves only the referees, coaches, athletes, audience and the audience audience breaths audience audience, the research results show that:From the perspective of communication studies, the movement of sports events communication mainly at school as the main position, give priority to with female students and the audience in the audience of the athletes, and give priority to with aerobics special students audience, coaches and referees audience is given priority to with special aerobics, and breaths to athletes in the audience and the parents with the team as the main audience.From the perspective of psychology, the audience of the competition of can harvest a lot out of the sport, the result of the race and content, spectator satisfaction is higher, therefore, the movement of can better meet the needs of the audience, but part of the audience to reward system of the competition and training venues and other aspects of the satisfaction is low, it is the need to strengthen. Cheerleading hold contests the influence factors of the needs of the audience and their satisfaction mainly comes from two aspects of subjective internal and external, fitness, subjective internal factors have a healthy heart, entertainment, social communication and realize self factors, objective external factors including economic development, conformity or passive factors, system and training conditions.Cheerleading contest audience demand and satisfaction of the optimization countermeasures are:continue to strengthen popularization in in primary and secondary schools, in order to ensure adequate reserve talented person; Increase the male audience participation, strengthen sports teams training; Hold more exercise training or teacher communication skills; Perfect the system of sport competition and supervision mechanism, improve the unit or the school leader of the sport’s importance, increase the investment of funds for scientific research and training, and strengthen the good incentive mechanism; Strengthen the sport and event promotion, attract the participation of public and media, so that now the movement of a broader audience population.