Research On The Audience 's Demand In "Kunlun

The height of the economic development of western countries, to provide strong financial support for the International Wrestling tournament. At present, foreign fighting tournament has been deeply rooted in North America, Europe and other developed countries, have a solid foundation and broad influence, and the fighting tournament are relatively calm.2014 as the "State Council on to accelerate the development of the sports industry to promote the introduction of sports consumption of a number of opinions", the fighting tournament present potential of the towering, which in the Kunlun won the most dazzling, driving the development of wrestling events. However, the related theoretical research lags behind, which affect the development of Kunlun’s decision.In order to the healthy development of the fighting tournament, Kunlun final thing, for example, through the questionnaire survey on the scene audience expansion demand research, discover Kunlun decision audience has the following characteristics: (1) in the demographic characteristics, age of the audience are mostly concentrated in between 20-40 years of age, young male audience, occupation for workers, students, businessmen. (2) on the characteristics of consumer behavior, consumer motivation has diversity, and is relatively clear. Ranked in the first place to experience the game process and the atmosphere, ranked second in the Kunlun is the interest of the game, ranked third in the psychological needs of entertainment. (3) software and hardware facilities satisfaction, the audience is relatively satisfied with the hardware level of the event, the software level is somewhat lacking.The level of demand determines supply level, in order to expand the Kunlun final demand level, the expansion of Kunlun final viewers demand levels:(1) the establishment of three-dimensional marketing model, multi-level and multi angle to attract the audience. (2) increase the intensity of the ticketing reform, rectifying the market order to regulate the ticketing. (3) to develop the domestic martial arts athletes, improve the domestic level of martial arts. (4) mining the Wushu culture connotation, strengthen the martial arts culture promotion (5) improve the Kunlun final quality, Kunlun final level of assurance. (6) to strengthen the construction of basic infrastructure, improve the overall level of service.