Research On College Students’ Media Literacy Promotion Under The Background Of New Media

In the information era, as the bearing and transmission of information media, the media has become an indispensable social factors, and influence on people’s production and life from many aspects. On one hand, we bring in the enjoyment of the development of media, on the other hand, we are also faced with hitherto unknown problems and challenges. Facing the complex world of media, culture and improve public media literacy, is an important condition to help people to better adapt to the development and the challenge of the information society. At present, the rapid development of new media, such as mobile phone, Internet, and with hitherto unknown speed of penetration into the life of people. The new features of new media, will be made an important influence on public media literacy’s cultivated and improvement. College students are the main contact and users of the new media, how to improve themselves in t he current context of media literacy, have an important and far-reaching significance.In this paper, firmly based on new media era background, combining elements of literacy of college students. Based on carding the concept of new media and media literacy and relationships between them, to clear the four aspects of media literacy of college students, that is, the understanding and use of new media, Information discriminating, and the consciousness of improve their own media literacy. Then in the four aspects as the focus, to investigate and study the status of media literacy of students of four universities in Wuhan City, and analysis of current situation under the background of new media. Finally, according to the problems reflected in the survey, to raise the students’ media literacy measures, in order to provide a reliable reference basis and effective method for the media literacy education of College students.