Research Of The Influence And Countermeasure Of Network Consumption To The College Students’Thoughts And Behaviors

Hu Jin Tao pointed out:"what people to cultivate, how to cultivate people, as is the fundamental problems that we must solve in the development of Chinese socialist education". College students are valuable human resources of our country, and are the hope of the national prosperity and the future of our motherland. In order to make the college students become the qualified builders and reliable successors of socialism with Chinese characteristics, not only should their scientific and cultural qualities be improved, but also their ideological and political quality should be advanced. In recent years, with the rapid development of network consumption, college students have become the main consumer groups in the network. Network consumption highlights the subjective consciousness of college students’self-realization, and offers the college students more opportunities to improve the comprehensive quality. However, at the same time, the self-intermingled culture information of network consumption has interfered with college students to form the correct network moral cognition, and impacted formation of their network moral beliefs. We research the impact of online consumption of College Students’ Ideologies and behaviors, and strengthen the ideological education under the background of network consumption behaviors, which has the extremely important theoretical and the practical significance.The article includes the introduction, body and the conclusion. Introduction introduces issues raised, the significance of research, research methods and current research status.The first part:Network consumption’s meaning, form and features. Through the network consumption of meaning, form and characteristics analysis, defining the network consumption connotation and basic features.The second part:Strengthening Students’ network consumer guide necessity. Rational consumption habits from the culture, values and establish a correct implementation of the ideological and political education to the "people-oriented" philosophy of education starting thinking, revealing the network to strengthen consumer guide students need.The third part:Network ideological and behavioral effects of consumption on the status of inspection. By analyzing the behavior of the network consumption on ideological positive and negative impacts, a clear network of consumer behavior on the ideological influence of the status quo.The fourth part:Network ideological influence consumer behavior cause analysis. Analysis of the current status of network consumption of college students, in affirming the network consumption positive impact on students, but also to acknowledge the existence of many problems, and to analyze its causes.The fifth part:Strengthening the network consumer guide to help college students develop the thinking and behavior correctly Countermeasures. Raised from government, universities, social, media, families, individuals and institutional building, and many other aspects of the college network consumption to boot.