Research Of College Online Public Opinion Early Warning Mechanism

Under the influence of globalization and information technology, social transformation as well as higher education reforming has brought many negative effects to the colleges, the college online public opinion crisis incident have occurred. IT is rapidly developing, the integrated use of traditional media and modern media make the incident not only the hotspot of network news reports, but also the college online public opinion crisis, even the question of national and social stability. The college online public opinion has a lot of advantages, for example, it can provide the basis of the college online public opinion, it can understand the true thoughts of students and grasp aspirations and demands of student, it can provide the basis for scientific decision-making of the university’s management, and it can promote oversight of the university’s management. College online public opinion is a "double-edged sword".On the one hand, it provides information connecting area so that the students can better connect, study and talk. On the other hand, somebody who is bad online provides false information, the radical rhetoric of the opinion leaders triggers the "butterfly effect", immature college students are easily manipulated by interest groups. Therefore, how to effectively prevent the occurrence of the incident of the college online public opinion, how to scientific guide and manage the college students to learn through the Internet, how to establish and improve the college online public opinion early warning mechanism, and know college students online opinion on time, they have important significance for university personnel training and building a harmonious campus, harmonious society. This paper is divided into six chapters content. Chapter1mainly describe research background, research constant, research methods, research status, significance, research key issues to be resolved. Chapter2, based on the existing views and research, analyze and interpret college online public opinion meaning, characteristics, carrier, and impact. Chapter3, after chapter2, proposes college online public opinion warning mechanism in principle, and detailedly analyze the constant of college online public opinion early warning mechanism, at the same time to explore the required technology of the college online public opinion early warning mechanism, which established the model of the college online public opinion early warning mechanism. Chapter4, combined with the related case, analyze the questions. Chapter5, based on the questions, clearly improve the basic ideas, the basic principles and the basic objectives of the college online public opinion early warning mechanism, improve the college online public opinion early warning mechanism from the online public opinion prevention philosophy, school organization and management institutions and information channels. Chapter6, fully sum up the text, present the main conclusion, and put forward the next stage research.