| As technology advances, human beings enter into post-modern era to emphasize theliberation of personality and self-prominent. In such a context, the mobile media following theprint media, newspapers, audio media, broadcast, based on sound and picture one TV, andmultimedia-based network "The fifth media " The forth screen ". With its own personalized,private sex, portable mobile, and interactive features, has become an essential media inpeople’s lives. After Marscall mcluhan, Paul Levinson said: the theory of his remedialmedium, in the media during the evolution of rational choice: any kind of subsequent mediaremedies are past a certain kind of media or each deficiencies, remedies and compensation.Stressed that human technology will be more perfect, more "humane". For Levinson, theemergence of mobile media is the supplement of the previous five kinds of media, you cansay that he is the mobile network and the network of the mobile. The phone on the human aretwo basic modes of communication–speaking and walking to do a perfect unity, which isbefore the media can not match. If McLuhan’s global village become a frequent exchange ofsociety is the great role of the Internet, that phone to make the sevillagers to leave their fixedposition, ready to travel around the world. In particular, the mobile video business is the rapiddevelopment, it is not only for people richer, more diverse content, while also depictingimpacton people’s habits.Dapper of the article will focus on mobile terminals with privacy, portability, interactiveand mobile video, entertainment for the king, immediate and strong propagationcharacteristics and audience as well as the traditional habit of analysis, a detailed analysis ofthis mobile video audience viewing habits, lifestyle and aesthetic habits ofinnovation andreconstruction in order to provide some reference and guidance for the reality of a variety ofvideo creation, provide a reference for the future direction of the creative development of themobile video. |
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