Communication Of The "Internet Rumor" Phenomenon

With the advent of the Internet age, the rumors have been plugged in a network,this powerful wings, regardless of the speed of information dissemination, the scopeof, or affect the terms, Internet rumors have reached an unprecedented degree. Gonethrough four stages of the spread of Internet rumors spread early climax, rumor andthe demise of all stages of the spread of rumors to cause some harm to society. Rumoras a language and social phenomena, war, social unrest, natural disasters and otherevents more easily the formation of the rumors, disrupt social stability and instabilityof mood to inspire the public. In addition, the network communication anonymity,openness, freedom is exacerbated by the rumors spread and extent.Taking the theory of the Communication "gatekeeper","Item Settings" as thebasic theoretical foundation for the characteristics of the propagation and spread ofonline rumors, analysis and research to summarize the issues related to the process ofInternet rumor process and summarizes the contingency and control mechanisms forthe Internet rumors. Continue to improve the awareness of the netizens rationalthinking and to prevent rumors, the habit of rational thought to enhance the literacy ofInternet users. At the same time, government departments, the collection ofinformation through the organization of a number of channels, in order to formulaterelevant contingency plans to meet the public’s right to continuously improve thetransparency of the Government in the event handler, and social and public services.Online media and web site editors in the face of mass information, but also havequestioned the spirit of cautious reporting and information reproduced on thetraditional media no longer do the "rumors" secondary transmission.