The China Dello Sport After The Olympics: Social Sports Coverage

Chinese athletics sports gained brilliant success in2008Beijing Olympic Games. But51gold medals hard to cover the lag of mass sport in China. After the Game, party and state leaders proposed that in the new times, Chinese sport focal work is constructing China from a sports power to a world sports power. Mass sports as an indispensable part of sports industry, it will play an important role in this process. The news media pay more attention to the value of the mass sports. These objective, realistic and in-depth reports could arousing the attention for mass sports, and forming good public opinion direction.This study main use journalism communication and public opinion related knowledge to analyses the characteristics of mass sports reports of China Sports Daily after08Games quantitative and qualitative combined. It discuss China Sports Daily how to report the mass sports and the disadvantages need to improve.Quantitatively study shows that the types of mass sports reports is mainly news and profile based. The contents are every aspects of the mass sports. In sport’s item folk sports are more than athletics sports. The report events are based on nationwide fitness program. Reports regional widely but is centered the Huadong area. The reports’ value orientation is basically about national policy of nationwide bodybuilding plan and the folk sports results. The events of nationwide bodybuilding are accounting for the main formats of newspaper.Qualitatively study shows that after08Games the China Sports Daily attention for the mass sports is increasing. The newspaper adhere to the people-centered concept reports and actively guide public opinion to lay the concept of social sports consciousness. The paper also actively promote the popular sports activities.But presently the mass sports reports of China Sports Daily exists some insufficient about political propaganda overweight, reports regional imbalance and fitness scientific guiding reports weak.