"musical" Children's Tv Show In The Development Of Research In China

Along with the arrival of information age, TV is one of the most accessible way that children accepting information and education, and it is an essential part for children’s life. According to incomplete statistics, more than 30 countries and regional institutions around the world have established special children’s TV channel. Children’s television plays a more and more important role in the TV market. As we all know, China has the most extensive children’s television viewing market in the world, therefore, it will become an important base for the production and dissemination of children’s television programs in the future.However, in China, the development process of children’s television is quite short, the development shape is not mature, and its theoretical structure is also simple. At present,there is a large gap between the domestic status of children’s television and the domestic needs of children, and there are seldom home-made children’s programs for most television institutions, and most of them rely on the introduction of a large number of foreign cartoons to fill our children’s television market. In short, there are many blanks to be filled.Just based on the awareness and concern of the children’s television programs status, excellent children’s TV programming style is actively explored.“Musical”-style of children’s television programs is found to be lively, dynamic, and attractive for children, it is a very good children’s television program format. This paper,“Barney & Friends”、“HI-5”、“The Wiggles”、“Sid The Science Kid”will be taken for examples. Through analyzing the cases of abroad children’s TV and comparing with China’s“Wisdom Tree”, the advantages and characteristics of“Musical”-style of children’s television programs is being found. Meanwhile, through the market research to speculate the market demand of such programs in recent China. Finally, combining all the detailed analysis, obstacles and difficulties of developing“Musical”-style of children’s television programs in China is analysed in this paper to explore solution scheme and development strategy.