Study On Current Situations And Countermeasures Of China’s Children’s Book Publishing

After the first year of2010children’s book publishing in China, thedevelopment of children’s book publishing in China has showed some newcharacteristics. This paper aims to analyze the current situation of Chinesechildren’s book publishing. Including the publishing pattern, book’s market andthe introduction of copyright of children’s books. The children’s book publishingin China has faced difficulties. Besides I want to learn some experience fromAbroad, there are four great parttens. The first comes from Japan, theyinnovatied the traditional picture books. The secend comes from Germany,they promotied the pop-up books. The third and the fouth comes fromAmerican,they developed the digital publishing and carried out Gradingread. These four cases are suitable for China ’s national conditions, we canlearn some experience from them.Finally, I put forward three macro Solutions. The first is to enhance theoriginal work,the second is to build a national brand of children’s books, thethird is to increase marketing efforts and use the correct marketing strategy,the fourth is to increase the export of children’s books. These three measuresproposed, from the macro to seize the country ’s children’s book publishingcrux of hope for our children’s book publishing powerhouse contribute to therealization of a dream.