To Analysis The Management Strategies Of Network Literature Publishing

In the nineteen ninties, since the internet has been developed in China, network literature is producedby the combination of art form and network technology. The communication of literature on the internetthrough the forms of email, ACT, literature website, BBS forum, blog that popular in recently and otherforms.At present, as a main living space, the website of literature that comes from overseas has more thanten years old. In China, there are more than hundreds of network literature websites, more than one hundredof them have greater influential.Since the literature website has developed from personal webpage, which has great progress already,and forms its own way of commercial operation and the platform of diversified development. Take Qidianfor example, its successful strategies of the original network literature have made greater contribution forthe development of network literature industrialization. The system of VIP charges reading has beenimplemented successfully, which has laid capital foundation for Qidian trend to the way of industrialization.The moves of Qidian adapt to the readers’ requirements, and attract a large number of users. After joiningthe company of Shengda, by virtue of its strong manpower, material and financial resources, Qidian hasestablished its brand of original network literature. Through cooperation with the publishing of traditionalbook, the distribution of film and animation agencies, Qiandian puts its own users’ original content toderivate, and develops the charges reading and PC network to the wireless platform. Through fighting, themarket of overseas has been covered by Qiandian, the profit pattern of it has been widened, so thatQiandian has become the largest winner in the times of Web2.0. Not only that, Qiandian providesspecialized training for their practitioners, to ensure the quality of the network literature, so as to ensureQiandian develop healthy and sustainable.Qiandian keeps the wisdom of pure literary form the into creative source of adjacent industry. Atpresent, Qiandian has become the largest creation platform of network literature. In China, the industry ofcreative culture has just started today, Qiandian as a leader of that, its successful experience and operationmode of network literature is benefit for the industry of literature. But in its development, still exist someproblems. Such as piracy, the quality of network literature declined gradually with the means of commercial becomes stronger. Aiming at these problems, if the network literature websites want to gofarther, more healthy, still make efforts in the mechanism of talent, the management of creative concept andother aspects, to seek a road of sustainable development.