Tv Cultural And Ecological Construction,

TV culture, the model of showing and constructing the human's overall culture and system, is an integrated culture form in the context of a purist and complex period. The paper introduced the concept and the way of thinking about ecology to research the relationships between television and culture, spirit and society starting with the conception of harmony. From the conversion ponder on the concept of TV culture, I want to seek for a breakthrough on researching TV culture and to strive to construct the way of thinking and behavior patterns about its value-choice and value-reconstruction. At the same time, the paper also discuss the effect of humanistic social environment and communication technology change on the creative concept, value orientation and various structural relation of TV program shapes, and pay close attention to the impact of TV culture on human's spiritual, cultural and social ecology, so that to obtain the new measure of value in the study of TV culture.The actual demand of TV culture in the 21st century is paying full attention on its important role by observing the confrontations between instrumental rationality and value rationality. The value of ecological theory of TV culture depends on the normalization and guidance of its practical activities, and the research methods has been changed from the way of thinking and behaviors patterns which performed as re-inspecting the concept of TV culture and re-establishing new TV culture, so as to rise the thought of television culture to a high degree of philosophical thought. The ideology of TV culture is that its representative social mainstream ideology has been recognized by the majority audience. As a criterion to define other things and a combinational product of electronic technology and image symbol system, the ideology of TV culture that possesses and reveals television symbols performs as possessing the right of speak in some extent.TV Culture, exposed to the modern social environment, must observe the operation rules and logic in modern society and should reconsider its social functions and communication positioning. Television media is the protection of accelerator of establishing a harmonious society and also an overall demand of constructing a harmonious culture. Therefore, TV Culture must be maintained its construction steadily and harmoniously and kept its function positioning rationally to achieve the ultimate goal of ecological optimization and a harmonious society with ecological civilization which is constructed under TV culture.