A Study Into Enhancing China's Ability Of International Communication In A Globalised Context

Although there is a booming economy, the improvement of China's ability of internationalcommunication is still way lagging that of the international status and international influence. Yet Chinahas explored the use of Internet greatly, which could serve as a historic opportunity to enhance China'sability of international commutation. It has been high on China's agenda to improve its ability ofinternational communication through Internet and to make China's voice stronger, changing the presentwestern-dominated structure of global communication. In this thesis, the author tries to study pointedlyon this issue, hoping to be useful to further this study.There are altogether five parts in the introduction, those are: origin of the study; literature review;framework of the study and research method. There are four chapters included in the body of this thesis.The first chapter gives a background introduction to the globalised world. There are two parts in thischapter, which respectively introduces the proliferation and development of the Internet, which laterdeveloped into one of the main carrier of international communication, and then the imbalance of theflow of international information in the present framework of international communication, whichresults in a lot of troubles to China.The second chapter argues the necessity to improve China's ability of international communicationthrough the Internet. The first part states the possibility to improve China's ability of internationalcommunication from a perspective of the fast developed influence and the Internet of China; the secondpart shows a questionnaire research, which explores the reasons for China's weak ability ofinternational communication.The third chapter discusses the strategies and measures taken by China. The first part makes acomparison among the strategies practiced by China, the USA, the UK, Japan and South Korea; thesecond part focuses on the development of China's main Internet-based media; the third part makes acomparison again between the commercialized portal webs from China and abroad, with a perspectiveof capital.The fourth chapter tries to explore some strategies of enhancing China's ability of internationalcommunication in a globalised context. The goal is to construct a Internet-based communication systemwith Chinese characteristics, focusing mainly on institution reform, content gate-keeping, talentsconstruction, technology innovation and capital operation etc.The conclusion summarizes the whole thesis, that is China should employ the advantage of mutualsharing and interaction of Internet, and proactively transmit from "defensive model" to "active model"of international communication.