Research Of ThePost-80generation Image In News Reports

The post-80's generation refers to those who were born in the1980s. Living in the special transition period of the society, they have a special and different growth history to the particularity of external environment. They shift from fearlessness and ignorantness to complacence, from disdaining worldly concerns to being forced to march on by the life. As the reserves of the national leadership and the hope of the family, the change and the development of the80's generation have been being concerned and recorded by the media. Therefore, This paper aims to explore the image construction of the post-80's generation in news reports.It firstly introduces the origin and connotative changes of the concept—the post-80's and analyzes relevant researches. In order to make the study more persuasive, the author collect all the news about the post-80's generation from national newspapers and websites in recent years on'Sina-news' and apply the qualitative and quantitative research methods to making case-study about all the related news, inspects these various images on the post-80's characterized by the mass media. The post-80's are sometimes severely criticized for troublesomeness, while appreciated for their solidarity and progressiveness and worrying for their heavy burdens and hardship in heading foreword as well. The same group presenting a completely different media image is decided by the complexity of the formation of the media image.The media images of the post-80's shall not be simply defined as authentic or fabricated. The formation of the post-80's media image has its social origin and is closely related to the interest demand of the mass media. Diversified images of the same post-80's generation are bound to be influenced by subjective cognitions of the audience.During the process of constructing media image, the media has problems of misusing labels and leaving out information. This paper points out in the end that the mass media should strengthen its proper responsibilities, weaken its transcendental logic, further the depth of reports and extend more sincerities, concerns, responsibilities and considerations to the report subject, so as to cultivate a fair and friendly environment, to fuel the development of group members and to promote the mutual understanding and harmonious relations of social communities.