"80" Media Image Research

"Post-80s" as a new word appears in the beginning of this century. It was used to refer to some famous writers who was born in the 1980's at first. Gradually, it evolved to refer to the whole generation, and become a social issue which is concerned widely.As the topic-maker of "Post-80s", mass media played an very important role in the process of image-building. According to the analysis of the media image of "Post-80s" and the contrast between media and society, the article will gain more awareness and understanding of "Post-80s", as well as find the law to provide guidance for practice.Based on the analysis of "Post-80s" reports appeared in "People's Daily", "China Youth Daily", and "China Education Daily ", from the year of 2000 to 2009, the image is divided into four stages. (1) literary newcomers: the early image of "Post-80s", (2) maverick: the universal image of "Post-80s", (3) Beat Generation? the image of "Post-80s" waved off a controversy, (4) Pillars of society: the sophisticated image of "Post-80s". Throughout the media reports, there are both negative and positive image, such as "self", "treason", etc. Generally speaking, There are more negative images at pre-and medium-term, and it become more balanced at late.Through two types of questionnaires both "social volume" and "Post-80s volumes", the author found that media report of the cognitive and social existence to some extent similar, but indeed there are some differences and deviations. At the public view, "Post-80s" is indeed a character unassuming, self-emphasis group of people, but this does not mean that ""Post-80s"" is rebellious, alternative, and it does not mean that they lack social responsibility. At the same time, the typical reports didn't get good effect in "Post-80s". And the media statements seemed to be somewhat sharp and biased then society's.There are some reasons, on the one hand, "Post-80s" itself become more sophisticated, and gradually mastered the right to speak. At the same time, the development of new media provide "Post-80s" a broader platform to show themselves and to convey their own image. On the other hand, there are certainly some limitations in the process of cognitive, which include not only the social environment, time and other background factors, but also the cognitive biases of media organizations and their individual. Therefore, to obtain more comprehensive cognitive, it is necessary to have a more long-term process, only in the process of constantly repeated, we can complete the cognitive and construction of any group.The topic of "Post-80s" is unfolding, the " Post-90s " has appeared in the media reports, there will be " Post-00s ", " Post-10s " in the future of course. The media must make some changes in the report, such as discriminant manner, ways of thinking, reporting methods, description and so on. Distinguishing the tributaries and the mainstream, changing the original vision of "bystander", reducing speculation; enduing Typical more humane and true life. Only this can build a more objective image for the public.