Image Dissemination Perspective Of The Value Of The Network Video

The Interne video is the product of the network time,which has formed the new pattern of visual communication,has the special significance to the visual communication's development and has enriched the visual communication 's connotation. How to define the Interne video? How to understand the visual communication? Which aspects dose the Interne video display its value to visual communication?what kind of influence dose the Interne video bring to the visual communication market?I adopt a normative paradigm and explain the Interne video's unique value under the angle of visual communication after the basic concept of Interne vide and visual communication.The paper is divided into four parts:The main content of the first part is to talk over the primary meaning and basic feature of the Interne video and its development in China. The definition about Interne video is analyzed form the technical angle and the academic angle. The Interne video's characteristic is summaried form three angle of view,which are origin,content and technical support.The last part of this chapter is about the development process of Interne video in China.The main content of the second part is to analyse the basic connotation, characteristic and function of visual communication.The characteristic of visual communication contains three apects,including the vitality of visual communication, multi-dimensional dissmination way of visual communication and multi-dimensional content of visual communication.The last part of this chapter is about visual communication's three important functions, including converying information,populace entertainment and guiding public opinion.The main content of the third part is about Interne video's value under the angle of visual communication,which part is the most important one in this paper.I will research Interne video's value under the angle of visual communication from four angles of view,including originality,interaction, independence and openness.Originality has developed connotation of visual communication.Interaction has realized the promotion of visual communicatio's propagation mode. Independence has highlighted the status of visual communicatio. Openness has expanded the development space of visual communicatio.The main content of the forth part is about the Interne video's influence to visual communicatio.The paper will analyze form the angle of pirating problem and the protection of property right,and the paper will proposes some solutions form the standpoint of government, Interne video Website and Interne video enterprise.