CCTV Spring Festival Gala Evening In The Aesthetic Domain

The first CCTV Spring Festival Gala Evening held since1983by CCTV.(hereinafter referred to as the SFGE), SFGE has been continuously held thirty session (1983--2012). Today, SFGE through thirty years of development, already have mature structures and narrative way. Since the last century80time begin first, new year’s Eve watch, has become the hundreds of millions of Chinese New Year’s Eve collective viewing and consumption behavior, SFGE almost assumed religious ritual function, its symbolic significance constantly enriched and sublimation, to meet people’s aesthetic demand in thirty night.This study is divided into three parts, first part around the SFGE evolution, SFGE in the first spring and in2012as example, Spring Festival evening show thirty years of changes, at the same time to over the Gala theme and its effect author. The second part, in the perspective of semiotics to show the symbolic meaning of study. The third part, from the SFGE for folk the deconstruction and reconstruction of the angle of folk custom the SFGE, with mutual influence and change to explain.