Narrowcasting Development Strategy Of The Context Of Children's Broadcasting

Nowadays adult is the principal object of many kinds of media, there is little media space for children. As children's issues increase, children's language and action like to be adults, more and more parents appeal to set up the proprietary media for children. Comparing with television and Internet, radio is more contemporary for children's actual situation.Compared with New' radio, traffic radio and music radio, the development of children's radio has many difficulties. The thesis's important research direction is the development of children's radio, that want to give some suggestion to the person working with radio.The thesis attempt to give a full range of children' broadcast under the narrow communication background of broadcast. Firstly, expounding the statement of the background, history and present of children's broadcast, people will know variety strengths and unique capabilities of children's broadcasting. The social value and social significance of children's radio should to be actively supported because audience focus on it. Secondly, analyzing the current problems of our country's children's broadcasting, people will get the developed strategy and direction of children's broadcasting. Finally, analyzing children's broadcasting from the communication, people will know the theory in three angles:communicators, audience, and effect.