The Research On The System Of The Affect Of Internet Opinion Leaders

In the field of communication, opinion leaders are believed to exist in the interpersonal communication as well as bulletin board system of the network community forums. Network is a free and open platform and in this platform, a few netizens can set the topic of the community and forum, guide the vigorous discussion and in this way make the members in the network follow them in the way of the form of attitude and action. These few influential netizens are the "opinion leaders" in the field of communication.Opinion leaders in the virtual community of network show a feature different from the opinion leaders in the traditional interpersonal communication. They post much more than the ordinary netizens and their posts always have a much higher quality and can make other netizens follow them in the way of the form of attitude and action. And they also show features different from the opinion leaders in the traditional interpersonal communication in terms of formation mechanism which includes the form of the leadership, setting of agenda, using of communication symbols and guiding effect.By taking the opinions in the kdnet of the "super degrade butcher" (whose real name is Wu Gan) in the case of Deng Yujiao of Hubei as the study case, this paper analyses the expression, formation, replacement and influential mechanism of the opinion leaders in the network and expect to give constructive opinions about how to guide the network opinion.The paper analyzes the question in the way of theory elaboration, case analysis and freely comparison and it mainly includes the following contents:the first chapter is the introduction which raises the question to be studied in the paper, combing the research result about the network and traditional opinion leaders of researchers both at home and abroad, as well as define key concepts; the second chapter researches how to select opinion leaders in the network and analyzes the expression mechanism in network; the third chapter talks about the reason for the formation and replacement of the opinion leaders in the network; and the forth chapter further talks about how to cultivate and guide the network opinion leaders.