Survival Of New Media On The Media Reported

As the most historical media, the newspaper still survives under the challenge of broadcast and TV media. But with the development of technology, especially the e-media, the completely new media is now giving the newspaper more and more pressure. The newspaper stop increasing step and fell into the dramatic decrease channel in 2005. The passive opinions to the newspaper appeared more and more frequently, even somebody forecast the newspaper may not get rid of disappearance in the future.Facing to the fierce competition environment, newspaper is always trying to find the way to reform the value of itself. Some experts suggest that transferring to the new media may be the only chance for the newspaper to survive. Actually, some newspaper has already tried to merge the other media methods to turn to the new media. But it is still in the beginning period. There is still a long way to accomplish. Meanwhile, the newspaper is trying to find the other profit model, the free newspaper is the success story in the lots of countries.The research on the free newspaper is more and more significant. Every media has its own unique values and advantage. The free newspaper is not only the successful story for the new media, it is more concerned to be the new discovery and trying under the competitive environment.Obviously, the newspaper industry survives under the difficult circumstance. The free newspaper is the revolution for the traditional newspaper operation. That represents the newspaper is trying to adapt the new requirement of the competitive environment. As what the media tycoon Rupert Murdoch said:"The development of mass media was so unconfirmed, and the revolution is the only for sure."...