Study Of Social Welfare Activities Of Our Newspaper

As far as the public interest activity of newspaper is concerned, on the one hand, it aims at protecting the public interests; on the other hand, it is an effective tactics in the management of the newspaper. Through reviewing in detail the history of the public interest activity of newspaper in our country, the thesis makes an inquiry deeply into the relation of mutual promoting between the public interest activity of newspaper and the tendency of social development, moreover, it expounds and proves that a successful activity can help the newspaper occupy a dominant status in the intense competition of the media. At last, the author analyses the opportunities and challenges with which the newspapers of our country would be faced in the course of the rapid development of globalization, and put forward corresponding views and suggestions about how to take advantage of the public interest activity to serve the management of newspaper of our country and to face the coming competition of the international media...