Women Journals, Feminist Threshold

Chinese periodical, as one kind of media that is to be favored by females earlier than other media, has found the ground to develop itself, as the result of the more and more in-depth attention from females. However, if we study the feminine periodical from the view of feminism, we'll find crisis under the flourishing surface. In this article, the view of feminism is used to explain the feminine periodical.First, the article definite feminine periodical as the periodical whose core-readers are women, instead of modern and young women only. And then, in this feminine periodical, classification is given in order to do the research, with the combination of ration and nation. Results of not only the quantity, but also the nature of the contents of the feminine periodical are concluded, on the basis of which, the program of the feminine periodical's perspective is formulated.As a comparatively mature kind of media, the feminine periodical have already been embraced by lots of readers of women. However, when we introduce the idea of feminism, we'll find the feminine periodical is far from mature. That is because, no matter on the macro or the micro angle of the image-portray, the content, even the management of such kind of periodical, actually women's character in family is overstated, while women's character in society is to some extent ignored. Greatly influenced by traditional idea, many feminine periodical also expose their simple and mechanical image to women. However, traditional idea comes from history, which is surely difficult to change in one or two days. Therefore, if the content of the feminine periodical is searching for a change, the traditional idea should be considered and be harmonized. If not, the media will lose its readers. For this reason, feminism should be propagated greatly, of which the equality and independence of women is the core idea, and women's character of society and contribution to the society should be emphasized. In a word, the transformation of the idea needs the joint...