On The Significance Of The Rise Of Television Talk Shows In China And Its Direction,

' Television talk show is a program of Language-expressed one wifb improvised talk show among anchor, VIP, audience as its main constitutive factor. In this program the meanings of the hearing and the vision are of the same significance.It has appeared in the world for more than SOyears. And it has high watching ratios and broad influence. However, it is only in nineties of 20th century that talk show of genuine sense took its debut on TV screen in our country. Its appearance has special importance in TV history and society respectively. It expanded performance functions of TV and it altered TV-occupants' recognition toward features of TV. TV talk show has long history, which originated in ordinary chats and it is product of mass-communication of inter-personal communication.TV talk show is different from TV speaking and TV-chatting. In our country, it is the past of TV-speaking and the future of TV-chatting. SHI HUA SHI SHUO in CCTV is a symbol of China's TV-talk show. It attracted citizens' attention fast with reality and popularity as its slogan. But the Popularization Tactics and the ideals of Letting TV Being In-depth, Devoting to Change Policy of Our Country offered by editors of SHI HUA SHI SHUO are not adept to TV-talk itself.TV talk show will stride towards characterization and specialization. Its tendency towards specialization is a specific feature of much smaller division in audience. It will be more variety and reality. In the new technology conditions, TV will gain its developing more opportunities.