The Interaction Between Peasant Workers' Policies And Spring Festival

With all of the requirements of the reform and opening-up policy and the construction of towns in our country, the late start from the last century 80’s, it is the rural population into the town of migrant workers, business, office services, promote the development of the town. In the early 90 century, more and more farmers in the support of the policy down to the city, at the same time the increase in their income to make contributions to the city construction and economic development. This group of people as the migrant birds migrating between rural and urban areas has a new title "migrant workers".The National Bureau of statistics released in 2013 the national migrant workers monitoring real survey report, the total number of migrant workers in China is more than 260000000, accounting for 19.26% of the total population. A large number of migrant workers into the city, but also brought a lot of problems in them and promote the development of the city at the same time:such as social security, medical care, housing, education for their children and other issues. The government did not advance the development of relevant system to prevent or solve these problems, at the same time, the mass media do not on these issues are actively upload issued. Since 2003, the State Council promulgated the work involved in a number of migrant workers, in city life, education for their children and other issues of policy, in an attempt to alleviate these contradictions. Until now, only a large number of migrant workers related to reports appearing in the mass media.In this paper, based on the CCTV Spring Festival Gala showing in 32 years of development in the mainstream ideology discourse characteristics, national characteristics and social coordination function, and the reproducibility of the Spring Festival evening show vivid character image and the huge audiences, select the gala is explicitly mentioned in "by the rural areas", "migrant workers" and other words show and clear show the title role (such as the "blind", "wage earners/sister", "migrant workers", "City builders") and performers is migrant workers show as the research object. The intent of these characteristics with the help of the CCTV Spring Festival evening show to discuss the interactive relationship between policy and media, and discusses the interaction between the results generated by the whole article, progressive relationship.This paper applies the method of quantitative analysis of research and content, from the number of programs, program theme, program form, role orientation, relates to the occupation, program scene, the change of address to the seven aspects of all involved migrant workers show CCTV Spring Festival evening in the analysis, summarized its properties, and as the basis and starting point.Compared by broadcast time and the state of migrant workers show CCTV Spring Festival evening show related policies issued by the time, the CCTV Spring Festival evening show concern for migrant workers lags behind the national relevant policies promulgated at the time, that is to say the national attention paid to migrant workers groups determines that the CCTV Spring Festival Evening Show the degree of concern of migrant workers.This highly tacit understanding with national policy, unable to break through the country stipulated policy makes the Spring Festival evening in the performance of the image of migrant workers and migrant workers in the city life of attention problems, Spring Festival Gala rely on national policy and program of creative art unable to respond to social problems and social barriers faced by migrant workers, only a relatively conservative in the emotional life the working group, ideal, and other features topic within the scope of operation, the result is the CCTV Spring Festival Gala on migrant workers image selective presentation, "intermediary" appearance, and migrant workers as the object of derision, entertaining the audience.These reproduction under the constraints and limitations of the image of migrant workers, transfer to a nationwide audience through television, which provides for "migrant workers" of this group imagination material to them, the CCTV Spring Festival evening in the migrant workers in the city image reappearance show perspective, institutional discrimination and said that limiting the ultimate impact of the cognition and identification of the audience migrant workers. Namely the media lag final results brought to reality and policy.