A Study On The Cognitive Differences Of Audience 's Image Of Shanghai

When people walk into a strange city, the first thing to whom usually is buildings, shopping malls, public transportation, public squares in the city, the public image of specific substances, such as, the order varied or disorder they convey the chaos of urban image features from different perspectives reflect the inherent cultural features of the city.However, not everyone can have access to "the city", in which case the mass media such as television, books, the Internet started to become Unicom they crave the exact image of the brain in this city and the media after the image of the city between the bridges. However, the bridge is often not as straight and curved bridge to bridge audiences tend to not see the true face of the city. Borrow a book from polyester Yifei Di, audiences through the media they have formed an image of the city tend to become "truth and illusion in the dissemination of information between selling comedy turn".This understanding of the concept of Shanghai City based on the following three considerations: first, the image of the city than the city itself, but people’s perceptions or impressions of cities, different people’s perceptions or impressions will not be exactly the same in Shanghai; second, many factors of urban image, the public cannot take into account every aspect of urban image elements, some core elements determines the people’s city image evaluations; Third, city image subject Yu city of hardware and software based(so-called hardware main refers to of is buildings, and traffic and life facilities,; so-called software is refers to various City policy provides, and public behavior habits, by reflect out of concept), but spread behavior can in city based face not occurred big change of premise change city image, so, this paper of views premise is, city image is not and born furniture to of, good of city image stems from science of management.Therefore, the focus of this study is to clarify the issue: Shanghai residents and residents of other provinces and cities in the brain in my head about how the image is the image of the city of Shanghai, where is the difference between the difference in degrees how many, differences, such as what are the main reasons. Looking through analysis and research on this issue to build good city image offers some help.