Research On Self - Publishing Business Model

The paper firstly discuss the reason for self-publishing’s appearance, thentalking about the business model of self-publishing. The business model includesthree parts: services based on self-publishing platform process; profit model basedon the cost and profit; marketing model featured in self-marketing. Through analysisto confirm the concept of self-service.The main present situations of self-publishing can summary into four aspects:wide variety of self-published books; small sales volume of self-published paperbooks; big sales volume of part of self-published ebooks; self-published bookswithout quality assurance.Talking the formation of self-publishing, three aspects can be concluded. Firstly,author demand. Secondly, technical support. Thirdly, market demand.The paper focuses on the business model of self-publishing. Service modelsbases on self-publishing platform with paper book and ebook. Profit model isdiscussed by examples to illustrate costs and benefits. Marking model also use anexample to elaborate the success of self-marketing.Based on the exposition of present situation, reason for appearance andbusiness model, the theory of self-publishing is initially formed.